Features

Three tools. One Slack channel.

Each tool learns from your brand, your feedback, and your past work. The more you use Understood, the sharper it gets.


Tool 1

Ad Copy Generator

Send your own video or static ad into the channel. Understood transcribes video, analyzes images, and generates 4 Meta ad copy variants — each targeting a different value proposition from your brand profile.

  • 4 variants per submission, each with a different angle
  • Headline, description, and primary text
  • Video transcription via OpenAI Whisper
  • Image analysis via Claude Vision
  • Thread-based revisions with full context memory
Example Output
Variant 1 — Value Angle

Headline: Your brand voice. Every single time.

Primary: Stop rewriting ad copy from scratch. Send your creative and get 4 on-brand variants back in under a minute.

Variant 2 — Pain Point

Headline: Tired of generic AI copy?

Primary: Most AI tools don't know your brand. Understood learns your voice, mandatory phrases, tone — then writes copy that actually sounds like you.


Example Brief
Why This Ad Works

Leads with a specific objection the audience already has. Flips skepticism into curiosity. The hook lands because it sounds like something a real person would say...

Your Brand's Version

Headline direction: Lead with your audience's biggest objection. Visual: UGC-style talking head, casual lighting. CTA: “See why they switched.”

Tool 2

Competitor Ad Analyzer

See an ad you love from another brand? Send it. Understood breaks down why it works — the psychology, the craft, the specific choices — then writes a production-ready brief adapted to your brand.

  • Works with screenshots and screen recordings
  • Analyzes creative strategy, not just surface-level
  • Outputs a brief your team can start working from
  • Includes copy direction in your brand voice
  • Discuss and iterate in the thread

Tool 3Coming Soon

Landing Page Analyzer

Send a competitor's landing page URL. Understood analyzes their messaging, structure, and conversion strategy — then gives you a brief for how to rebuild it with your brand's positioning.

  • Full page structure and messaging breakdown
  • Conversion strategy analysis
  • Brand-adapted rebuild brief
  • Copy direction for each section

In Development

Landing Page Analyzer is coming soon. The same compound learning system, applied to competitive page analysis.


Compound Learning

The more you use it, the better it gets.

Understood doesn't just follow instructions. It learns patterns from your feedback, builds a deeper brand profile over time, and applies those insights to every future output.

12-Question Onboarding

Understood interviews you about your brand — ideal customer, pain points, voice, mandatory phrases, CTAs. Not surface-level. Deep.

Background Learning Agent

After every feedback session, a dedicated agent analyzes what worked, what got revised, and how your preferences evolve.

Brand Notes Anytime

Send context whenever you want — "we raised prices," "never mention the old name." It's classified, stored, and applied.


How It Works

Install. Send. Done.

No new app to learn. No dashboard. Just Slack.

1

Install in Slack

One click. Add Understood to any channel. It runs a 12-question onboarding to learn your brand.

2

Send your creative

Drop a video, image, or competitor ad into the channel. Add a note about what you need.

3

Get branded output

Understood delivers copy, briefs, and analysis in your voice. Reply in the thread to iterate.


Ready to get started?

Add Understood to any Slack channel. It takes 30 seconds to install and 3 minutes to onboard your brand.