We were running ads for a music platform. New video from the creative team, new stills from the photographer, competitor ads worth studying — all landing in Slack. Every single time, we had to context-switch out of Slack, open a doc, re-read the voice guide, write the copy, check the mandatory phrases, and hope it still sounded like the brand.
We tried the AI tools. ChatGPT, Jasper, Copy.ai. They all produced the same thing: technically correct copy that sounded like it was written by a marketing robot. “Unlock your creative potential” when we needed “World-class musicians. One flat fee.”
So we built Understood. Not a better prompt wrapper — a system that actually learns your brand. It starts with a 12-question interview to understand your voice, audience, and positioning. Then it gets smarter with every interaction. Feedback, revisions, brand notes, approvals — everything compounds into a richer brand profile.
And it lives in Slack because that's where the work already happens. No new dashboard. No new tab. Just drop your creative into the channel and get copy back.
Understood is a compound intelligence system. Every piece of feedback, every brand note, every approved variant makes it sharper.
Not just tone. Your headline patterns, mandatory phrases, CTA style, audience pain points, and competitive positioning.
Slack. Not another app to log into. Not another browser tab. Just post in the channel and get output.
A dedicated learning agent runs after every feedback session, identifying what works for your brand specifically.
Understood is a product of 10,000 Projects, a holding company that builds and operates AI-powered tools for creative and marketing teams. We build things that solve real problems we've hit ourselves — then ship them for others to use.